Rebranding
ELYTS
Complete rebranding for ELYTS,
a luxury fashion retailer. Built the design department from scratch, led the team, and set up design processes. In collaboration with @greetinsgomsk and @nikitasapozhkov, crafted a bold new identity across retail, digital, and print touchpoints to elevate the brand’s positioning.
a luxury fashion retailer. Built the design department from scratch, led the team, and set up design processes. In collaboration with @greetinsgomsk and @nikitasapozhkov, crafted a bold new identity across retail, digital, and print touchpoints to elevate the brand’s positioning.
Complete rebranding for ELYTS, a luxury fashion retailer. Built the design department from scratch, led the team, and set up design processes. In collaboration with @greetinsgomsk and @nikitasapozhkov, crafted a bold new identity across retail, digital, and print touchpoints to elevate the brand’s positioning.
Identity
THE EDITORS CLUB
Identity for The Editors Club —
a bilingual lifestyle media on style, beauty, culture, travel, and gastronomy. Inspired by the timeless codes of classic hotels, I built
a flexible system around the stripe —
a motif that allows endless variations in color and form. Led design across socials and future merch to support the brand’s expansion from digital channels to live events and collaborations.
a bilingual lifestyle media on style, beauty, culture, travel, and gastronomy. Inspired by the timeless codes of classic hotels, I built
a flexible system around the stripe —
a motif that allows endless variations in color and form. Led design across socials and future merch to support the brand’s expansion from digital channels to live events and collaborations.
Identity for The Editors Club — a bilingual lifestyle media on style, beauty, culture, travel, and gastronomy. Inspired by the timeless codes of classic hotels, I built a flexible system around the stripe — a motif that allows endless variations in color and form. Led design across socials and future merch to support the brand’s expansion from digital channels to live events and collaborations.
Rebranding
TRÅD
Art direction for TRÅD, a wellness brand. Defined the brand’s tone and strategic direction through deep audience and market analysis. Unified scattered designs into a consistent visual system — refreshing packaging, expanding the product line, and updating all brand touchpoints.
Art direction for TRÅD, a wellness brand. Defined the brand’s tone and strategic direction through deep audience and market analysis. Unified scattered designs into a consistent visual system — refreshing packaging, expanding the product line, and updating all brand touchpoints.
Rebranding
CLAN VI
Complete rebranding for CLAN VI — crafting a light, feminine identity with a bold new emblem merging C and 6. Together with the team (@greetinsgomsk and @nikitasapozhkov), led redesigns across web, mobile, packaging, and print to elevate the brand’s new premium positioning.
Complete rebranding for CLAN VI — crafting a light, feminine identity with a bold new emblem merging C and 6. Together with the team (@greetinsgomsk and @nikitasapozhkov), led redesigns across web, mobile, packaging, and print to elevate the brand’s new premium positioning.
Art Direction
SANA
Creative direction for SANA,
an organic buckwheat tea brand from Los Angeles. Leading photoshoots,
3D visuals, video production, and social media content. Evolving the brand’s visual identity since 2021.
an organic buckwheat tea brand from Los Angeles. Leading photoshoots,
3D visuals, video production, and social media content. Evolving the brand’s visual identity since 2021.
Creative direction for SANA, an organic buckwheat tea brand from Los Angeles. Leading photoshoots, 3D visuals, video production, and social media content. Evolving the brand’s visual identity since 2021.
Personal Project
POSTERS
Whenever I have free time and pent-up emotions, I create my pink posters. Pink color represents all the fragile, soft, and feminine aspects of myself. The pink poster series, titled 'Soft Wounds', symbolizes a state of deep vulnerability, that lasts
